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The U.S. Virgin Islands Department of Tourism (DOT) created The USVI Times e-newsletter in June 2007 to help support our local tourism industry partners and keep you informed about DOT activities.

December 2015

First Dine VI a major success

The Department of Tourism’s first ever Dine VI proved to be a major success for the Territory. Dine VI was a 10-day celebration of the cuisine, culture and community of St. Croix, and featured an array of events in addition to prix fixe menu offerings. Some of the events included the Food Learn, the very popular Frederiksted Waterfront Entertainment and Food Truck Festival, CHANT’s Cocktails in the Courtyard and the Food Cruise. In 2016, Dine VI will expand to become a restaurant month with experiences on all three islands of St. Croix, St. John and St. Thomas.

DoT hosts Customer Service Training workshops

Nearly 500 tourism stakeholders from across the U.S. Virgin Islands participated in training last month presented by one of the world’s leading experts in service excellence, Dr. Bryan Williams. Williams, a USVI native and dynamic keynote speaker, consultant and author, delivered a series of workshops on topics such as “What it means to be a professional,” “Building a team of engaged employees,” “Creating a culture of service and organizational excellence” and “Being a service ambassador.” The training was offered on the St. Croix and St. Thomas campuses of the University of the Virgin Islands.

DoT sponsors Paradise Jam

The Department of Tourism was the Primary Strategic Host Sponsor for the popular Paradise Jam tournament last month. Every year, Paradise Jam brings some of the country’s top collegiate basketball teams down to St. Thomas’s University of the Virgin Islands Sports and Fitness Center to battle in weekend tournaments. This year, the men’s tournament took place the weekend of November 20-23 and the women’s was November 26-28. The University of South Carolina and Rutgers were the victors in the men’s and women’s tournaments, respectively.

FilmUSVI wraps up a busy month of sponsored events

FilmUSVI, the Film and Music Office of the USVI Department of Tourism, took its new message about incentives to the trade by engaging in a slew of in-market promotions over the past six weeks.

First up in October was a pair of distinctly different hyper targeted events in New York City orchestrated by Development Manager Steve Bornn.

The New York Ad Club’s Bravery Series, an inspirational session and cocktail hour at AOL Building, was sponsored by the Film Office. The sponsorship was the Film Office’s foray into leveraging the USVI’s new partnership with the preeminent Ad Club that targets the advertising agency market. Turnout and exposure were excellent and the intimate event provided valuable insight into the Ad Club.

The Produced By: New York/PGA Conference was also sponsored by the Film Office. Following on the heels of a successful Produced By Conference (PBC) at the PGA Annual Meeting in LA,  FilmUSVI again executed an exclusive, high-profile sponsorship and exhibit in the slimmed down New York edition of the PGA event. The targets here were TV, film and digital content producers. PBC NY, like the LA conference, proved very successful in promoting the location and the new incentives.

The road trips for the busy Film and Music Office continued in November with the stellar American Film Market in Santa Monica where the USVI has been a regular for most of its existence – one of those shows where you can’t afford not to be seen. FilmUSVI was indeed seen this year with a strategically positioned, high trafficked exhibit and associate sponsorship of AFM and co-hosting an exclusive cocktail reception at the famous Carousel on Santa Monica Pier.

The month closed out with a first time participation as an exhibitor at The Billboard Music and Touring Conference in New York. Another prime real estate location gave the USVI high visibility and quality opportunities to discuss the new incentives as they relate to music recording and music videos.  FPO team met key executives in artist and label management, not to mention artists themselves such as the everlasting Chubby Checker.

Meetings were also conducted with colleagues, contacts and key players in NY and LA, including the Silver Cup Studios and HBO.